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What is important When Evaluating Work From Home Opportunity?
Every presentation in the industry talks about
1) Product
2) Opportunity
3) Company and Management
4) Timing
What Product is the best product to market?
Can I really make money with this opportunity?
Is the company solid? What is their track record?
What is the background of corporate leadership?
When is the best time to join a network marketing company?
I have seen several network marketing opportunities over the years. Every company addresses these questions because they put themselves in your shoes and present accordingly. Makes Sense right? Of course they are going to say their product is the best things since Microsoft, and the opportunity pays the best in the industry, and the company and management are top notch. What is important when considering timing? More on that in a bit. What I look for in a product. 1) The product has to speak to me emotionally. What do I mean by that? Well some people are excited that they can make money on all your household items that you already purchase. For example, laundry detergent, garbage bags, etc. Makes sense, but that doesn’t getting me super excited. I once saw a network marketing company selling neck ties. I’m not going to get super excited about that and nobody else is either. If you can have success in THAT market I want to pick your brain. There is little or no market for neckties. The first thing to look for is a product or service that really gets you excited and emotionally charged. Why? This industry has more ups and downs than the average business, especially for someone trying to transition from an employee to business owner. If you do not have ultimate belief in the product you will quit at the first sign of adversity. On the other hand and contrary to popular belief, you don’t really want a product that appeals to the masses. Read that again! Yep you read it right.
Seth Godin Author of “The Purple Cow” is one of the best marketers in the world. At last count he had the 11th most visited blog in the world out of billions of blogs. (you are reading one right now)… Seth argues that you do not want to appeal to the masses in marketing. You want to appeal to one end of the spectrum or the other. Let me give you and example. Everything is “Green” right now. One end of the political spectrum believes that “Global Warming” is the biggest threat to humanity at this point in time in our history. Companies are starting to jump on that band wagon huge. Does everyone believe that man is the biggest threat to our planet? You would think so if you listened to the news, but that’s another story. The other end of the spectrum believes that Terrorism is the biggest threat to our Country. Two ends of the spectrum. Are Green products made for the masses? Look at it this way. Does anyone on your block own a Hybrid car? Depends on where you live and what the end of this spectrum you are on. If you live in a major city the odds are you will see several Hybrid’s today. If you live in Arizona for example the chances of you seeing a Ford F250 Diesel Super Duty are much more likely than a Prius. See the rest at http://hubpages.com/hub/Coulda-Woulda-Shoulda
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